Adverty: Everything is in place
Redeye views the recent partnerships very positively, and everything is in place for Adverty to benefit from the in-game advertising market taking off. We think 2021 will mark the year that it happens, reflected in our base and bull case. However, we do not raise our valuation due to these partnerships as we want to see a confirmation on demand taking off to indicate the level of demand and revenues. There is no telling how large the in-game advertising market can become as the potential is huge.