Senzime: Direct sales model in Germany
Redeye has a positive outlook on Senzime’s establishment of a direct sales force in Germany and argues that replacing all existing monitors at the University Clinic Katholisches Klinikum Bochum sets the tone for successful commercialization. The hospital consists of some 1 600 beds, and with the recently recruited key personnel for its direct sales organization in the country, we anticipate that an expanding sales force will result in additional crucial orders during the year. We will shortly present a retake on our sales estimates on all time-horizons on the back of this.