Potato-based gelato demonstrates commercial potential at HOST Milano

DUG Foodtech successfully concluded its participation at HOST Milano, one of the world’s most influential trade fairs for the foodservice industry, attracting significant interest from food industry. The company’s potato-based innovation was presented to a global audience, marking an important milestone in the commercial advancement of plant-based solutions within the premium segment.

A major highlight of the event was DUG Foodtech’s collaboration with renowned gelato artisans Il Mustacchio from Verona, who introduced plant-based hazelnut and pistachio gelato made with DUG Unsweetened, a patented potato-based dairy alternative. The gelato was entirely free from lactose and dairy, while delivering the creamy texture and flavor expected from traditional gelato, clearly demonstrating its commercial viability for the foodservice sector.

Strong media interest and international exposure
DUG Foodtech’s innovation attracted substantial attention from industry media and international press. Multiple interviews and articles highlighted the company’s technology platform and its potential to redefine the future of plant-based food innovation.

This innovation aligns with major market drivers:

• Growing global demand for premium plant-based offerings
• Increasing demand for allergen-friendly and sustainable solutions
• Scalable ingredient systems designed for industrial application

“HOST Milano validated our strategic position in the market,” says Helene Nielsen, CEO of DUG Foodtech. “Potato-based technology is no longer an emerging concept, it is a scalable, commercially ready solution. The strong interest from industry professionals and media confirms that the market is actively seeking exactly what we provide.”

For more information, please contact:

DUG Foodtech AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: [email protected]

About DUG Foodtech AB (publ)

DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: [email protected].