TH Pettersson joins Citira
TH Pettersson, a renowned tire service company with two tire shops in the Gothenburg area, is joining forces with Citira. The acquisition advances the expansion of Citira’s service coverage in western Sweden with the addition of two key service points.
Founded in 1923, TH Pettersson is one of the oldest tire shops in Sweden. From humble beginnings, the company has gained a strong reputation across Sweden under the stewardship of three generations of entrepreneurs guided by a long-term value creation and service-driven mindset. With two tire shops positioned close to the major traffic and logistic hubs in the Gothenburg area, TH Pettersson will form new key service points for Citira in the area.
“We are very excited that TH Pettersson will join Citira, as we have regarded them as a key player in the Gothenburg area for a long time. The team delivers great service to their customers, which will now come to the benefit of our customers as well. In TH Pettersson, we have a great partner on Sweden’s west coast which we look forward to further developing and growing together with David, the TH team and Max as a senior advisor,” says David Boman, CEO at Citira.
“Joining Citira and a group of like-minded colleagues marks an important milestone in our journey while also allowing us to be part of and contribute to this exciting development in our industry. I am confident that under the continued leadership of David Heidenfors, Citira and TH Pettersson will realize our full potential in the region, while allowing us to stay true to our customers, who will find us in the same place with the same team which they have always trusted,” says Max Petersfeldt of TH Pettersson.
TH Pettersson will continue to operate with the same team in the same premises, and long-term manager David Heidenfors and the broader TH Pettersson team will continue to manage the business with the support of Citira’s resources for continued development. Max Petersfeldt and Mikael Petersfelt will become co-owners of Citira.