Selling courses for millions – but angry customers, conflicts, and bankruptcies in Samuel Wennberg's wake

On social media, Samuel Wennberg portrays his course business, X-Commerce, as a recipe for success.

With fast cars and luxurious dinners, young people are enticed to pay thousands of Swedish Kronor to learn how to build rapidly growing e-commerce stores. But behind the flashy facade, aggressive marketing, and courses generating millions, we find a completely different story.

It's a story of undelivered goods, hundreds of complaints to the Swedish Consumer Agency, a culture of silence, pressured e-commerce entrepreneurs going bust – and threats.

"I've never claimed that anyone will get rich by buying my course," says Samuel Wennberg.