Asetek enters agreement with a leading consumer electronics chain in the Nordics for sim racing products
Asetek is pleased to announce that it hasentered into an agreement with a leading consumer electronics retailer in the Nordics. Under the agreement, Asetek's new mass-market sim racing products, will be available through selected stores in Sweden, Denmark, Norway, and Finland, as well as online, expected to start in the third quarter of 2025.
"I am very pleased that we have reached this important strategic milestone with a leading retailer in the Nordics, perfectly timed with the upcoming launch of our new mass-market products in the second half of 2025. It is the first time in our history we have brought a product to the retail market under our own brand. Furthermore, it is a strong validation of our focused efforts on brand building and our mission to bring 'a real racing experience to all gamers,' which is now starting to show results. Although this agreement is an important milestone, it is not the end goal. We remain focused on strengthening the brand to drive increased demand across the broader market” says André S. Eriksen, CEO of Asetek.
For questions or further information, please contact:
Per Anders Nyman, Head of Investor Relations
+45 2566 6869
About Asetek
Asetek (ASTK), is a developer and manufacturer of high-quality gaming hardware. Founded in 2000, Asetek established its innovative position as the leading OEM developer and producer of the all-in-one liquid cooler for major PC & Enthusiast gaming brands. In 2021, Asetek introduced its line of products for next level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China and Taiwan.