Quarterly Report One 2026

ORIGINAL REPORT WAS PUBLISHED IN SWEDISH ON 2026-04-28
 

Financials

CEO’s Statement
First quarter 2026 was characterised by continued high activity in PixelFox, as we continued to develop the Group both operationally and strategically. Following a strong 2025, we have entered the new year with a clear focus on further developing our businesses, creating new scalable assets and continuing to build long-term shareholder value. The development during the quarter confirms our direction and strengthens our conviction in the model we are pursuing. At the same time, the Group stands on a financially strong foundation, being debt-free, which provides us with significant flexibility in our continued work.

During the quarter, we continued the work on our new AI-based platform for automated video advertising and marketing. The platform is being developed to streamline the production of marketing material, with a particular focus on moving content for digital channels, and is a clear example of how we build new digital assets with scalability and commercial potential. The platform is being developed together with an external partner and is planned to be launched during the second quarter of 2026. This is a project that is well aligned with our strategy of identifying, developing and capitalising on digital products with future value potential.

During the quarter, we also completed another important step in our shareholder value creation through the distribution of shares in Servana AB. The Board of Directors set the record date at 2 April 2026, with the last day of trading in the PixelFox share including the right to the distribution being 31 March 2026 and the first day of trading excluding the right being 1 April 2026. The distribution is a concrete expression of our strategy not only to build and realise value in our investments, but also to create structures through which such value can benefit our shareholders. At the same time, we are actively working to contribute to the continued development and long-term value creation in Servana, which we believe may benefit all shareholders over time.

During Q1 2026, the Group’s net revenue amounted to SEK 43.9 million (SEK 16.3 million) compared with 2025, representing an increase of approximately 169%.The result for the period amounted to SEK 2.3 million (SEK 2.3 million).

The inherited business within retail and trading continued to develop steadily during the quarter and remains an important part of the Group’s operational foundation. The business contributes recurring cash flows and provides financial stability, creating room for continued expansion. Combined with our debt-free position, this means that over time we can build excess liquidity within the Group, which provides further flexibility in our capital allocation. This also enables us to work continuously with discipline in our capital allocation, where surplus cash is intended to be used for investments, business opportunities and the development of new platforms and digital assets where we see potential to create long-term value. Our ambition is to actively allocate this excess liquidity to projects and investments where the risk-adjusted return is deemed attractive, rather than allowing capital to remain passive on the balance sheet. Our ambition is to combine stability in the ongoing operations with the ability to build new products and structures that can drive future growth.

Outlook
Looking ahead, our focus is to continue developing the businesses and assets where we see the greatest potential, with continued discipline in capital allocation and execution. The planned launch of our new AI platform during Q2 2026 will be an important milestone and an exciting next step in our work to build scalable digital products. At the same time, we continue to evaluate new strategic opportunities and investments that can strengthen our structure and contribute to long-term shareholder value. Our financial position, with a debt-free balance sheet and good liquidity, gives us the ability to act offensively when the right opportunities arise. Our ambition remains to identify, develop and realise value in a way that creates returns both in PixelFox and in the assets and companies in which we are involved.

Significant events during the period 2025
- An Extraordinary General Meeting held on 25 February 2026 resolved to distribute 1,997,519,205 shares in Servana AB to the Company’s shareholders.

Significant events after the period 2025
- No significant events after the period.

For further information, please contact:
Robin Bäcklund
Chief Executive Officer
PixelFox AB (publ)
[email protected]

PixelFox AB (publ)
The business idea of PixelFox AB (publ) is to operate, develop, and acquire services and companies within e-commerce, SaaS, retail, and industry, and the company's vision is to become a leading player in their respective niches.