Björn Borg: From underwear brand to sports fashion powerhouse - Redeye

Redeye initiates coverage of Björn Borg, a Swedish underwear brand that has evolved into a sports fashion brand. We believe this transformation has created an underappreciated combination of growth and stability. Its capital-light model and strong distribution, combined with an increasing share of sales from the fast-growing sports apparel product area and its own e-commerce channel, should support accelerating profitable growth.

Länk till analysen i sin helhet: https://www.redeye.se/research/1186888/bjorn-borg-from-underwear-brand-to-sports-fashion-powerhouse?utm_source=finwire&utm_medium=RSS